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ServiceNow Services Partner Ecosystem Analysis

Founded in 2004, ServiceNow began as an IT Service Management (ITSM) platform designed to modernize IT service delivery and automate manual workflows. Over time, it has evolved into a comprehensive, unified platform offering solutions across operations management, employee and customer experience, IT business management (ITBM), and more. (https://www.servicenow.com/)


ServiceNow's widespread adoption is fueled by its cloud-native architecture, which allows anywhere access and seamless feature upgrades. This agility ensures the platform meets organizations' needs as they scale, providing a key competitive advantage in the fast-paced enterprise software market.

Regional ServiceNow Services Partner Distribution

After cleaning the data for duplicates and merged companies, we ended up with ~1,300 worldwide ServiceNow services partners employing approximately 7.7 million professionals. The following table outlines the geographical distribution of these partners:

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Most service partners are in North America (53% of total partners), followed by Europe and Asia, accounting for 23% and 13% of total partners, respectively. These three regions account for 89% of all services partners.

ServiceNow Services Partner Distribution by Size

The partner network includes diverse company sizes. The distribution of partners by size is presented below:

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Almost half of worldwide service partners have fewer than 100 employees, indicating an important level of fragmentation in the space.

Elaxtra Advisors is an M&A and value-creation advisory firm that assists institutional investors, private equity-owned platforms, and strategic acquirers invest and create value in worldwide technology services companies. Please contact us to explore potential partnerships.