Revenue Bridge Chart in Technology Services

A revenue bridge chart helps identify contributing factors to annual revenue goals and illustrates the probability of achieving them.

Tracking revenue progress against annual targets helps organizations monitor performance. The chart below shows a revenue bridge example aligned with a company’s current sales objective.

The components, or bars, of a revenue bridge chart can include several elements:

• Existing Revenue: Revenue already recognized by the business.
• Contracted Backlog: Signed contracts scheduled for delivery during the remainder of the year, providing high revenue visibility.
• Farming Pipeline: The weighted value of opportunities from existing customers.
• Hunting Pipeline: The weighted value of opportunities from new customer prospects.
• Go-Get: The remaining revenue gap required to achieve the annual target when there is no defined source at the time of reporting.

Bars on the left represent the most secure revenue components, while those on the right indicate greater uncertainty. The specific components may vary by company. The go-get segment is the least certain and highlights the revenue gap organizations aim to reduce for better visibility.

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